In a world so connected to hundreds of millions of people blasting their voices and opinions everyday, is it possible to be more than just part of the drone? Is the future of public relations just a shouting match, a catty competition for volume? Opening the platform for any schmuck to be heard is triumphantly favorable to the profession of PR, yet simultaneously diluting the attention span of the world tweet by tweet.
Our generation of new professionals faces challenges incomparable with others before. Not only is the less-than-stellar job market smothering but also technology has evolved into a narcissistic queen, demanding our utmost brilliance, creativity and aptitude at all times. Almost every article giving tips for the professional twitter circles around using more creativity, personality and stimulating communication. But how is this creative brilliance to be noticed in the muddled abyss? Using specific keywords help brand visibility by increasing the odds your content will appear in the search results.Without using the words people are using to find information, there’s little chance of garnering enough attention to your message. Getting better web presence is vital, a lusty term for it is Site Engine Optimization [SEO]. Other than molding your content around what everyone else is doing and searching, greater SEO is evasive. So in a beautiful twist of events, we’re supposed to shine with flamboyant creativity yet remain part of the status quo so that people can find us. Here are some tips that foster these puzzling contradictions.
- Improve your vocabulary
o Yes, it is important to include keywords that people are searching for. However, exercising your vocabulary frequently is imperative for writers of any media. Learn words that describe your message more precise and succinct. But remember to use language that is familiar, or at least contextually obvious.
- Engage With Others
o Forward your replies to your cell phone so you get a notification when someone @replies you. While it’s easier said than done and certainly time consuming, it pays off. When someone notices you, they should know you noticed too.
- Write Gaudy Headers
o Your header is the deciding point whether to click or not. This needs to be exciting, lucid, drawing or provoking. Only successful news outlets bother with emaciated, factual headlines. Dress yours up! Make a tranny out of it. But easy on the adjectives.
- Find Inspiration
o No creativity is original. In fact, nothing is truly original. Read around, get ideas flowing from your mentors. I love reading lyrics to spark a dead fuse.
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